5 Common SEO Mistakes Life Coaches Make (and How to Fix Them)
Most life coaches make the same SEO mistakes on their websites. Here’s how to fix them quickly and start ranking higher in Google.
5 Common SEO Mistakes Life Coaches Make (and How to Fix Them)
If your coaching website isn’t showing up on Google, chances are you’re making one (or more) of these classic SEO mistakes. The good news? They’re all easy to fix.
Mistake 1: No keywords in headings
Headings like “Welcome to my website” tell Google nothing. Instead, use “Life Coach in Amsterdam – Burnout & Clarity Coaching”.
See: Top 10 Keywords Life Coaches Should Target for ideas.
Mistake 2: Forgetting meta descriptions
Every page should have a 1–2 sentence summary that uses your main keyword. Without it, Google guesses — usually badly.
Mistake 3: Thin “About Me” pages
Life coaches often write a single paragraph. Expand this into 300–500 words about who you help, your method, and why.
Link to: How to Create an SEO-Friendly Life Coach Profile.
Mistake 4: No internal links
Google reads your site like a map. If your blog posts don’t link to each other, your “map” has dead ends.
Example: At the end of a post on stress, link to How to Write Blog Posts That Rank and Convert.
Mistake 5: Ignoring local SEO
If you coach in-person, add your city or region in your site copy. “Life Coach in Brussels” will bring you clients searching nearby.
Quick win: Automate with SEO Micro-Helper
Instead of guessing, run your profile through SEO Micro-Helper. It spots mistakes automatically and gives you optimized copy you can paste into your site.
Related reading: For ranking potential, check SEO Checklist for Coaches.
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