How to Get Your First Coaching Client Through Google

Starting out as a coach can feel overwhelming. You’ve got your training, your passion, and maybe even a website — but no clients yet. Instead of waiting on referrals or social media, you can use Google SEO to land your first client.

Here’s a clear, beginner-friendly roadmap.

Step 1: Claim Your Google Business Profile

If you do nothing else, do this. Your Google Business Profile makes you discoverable instantly in Maps and local searches.

See The Beginner’s Guide to Google My Business for Coaches for setup instructions.

Step 2: Write a Clear Coaching Bio

Your bio is what Google often shows first. Be specific:

Who you help (e.g., “young professionals with burnout”)
Where you are (e.g., “based in Brussels”)
What outcome you deliver

Need help? How to Optimize Your Coaching Bio for Google Search has a full guide.

Step 3: Use Structured Data

Structured data makes your profile stand out with reviews, services, and more.

If you’re brand-new to this, check What Is Structured Data and Why Coaches Should Care.

Or, for the 5-minute version, see How to Get Your Coaching Website to Appear on Google in 5 Minutes.

Step 4: Collect Your First Review

Even one review can set you apart. Ask a practice client or someone you’ve helped informally to leave an honest testimonial.

For strategy, see The Role of Testimonials in SEO for Coaches.

Step 5: Write One Helpful Blog Post

Google loves fresh content. Write a post answering a common question like: “What does a life coach do?” or “How can coaching help with confidence?”

See How Coaches Can Use Blog Posts to Rank on Google for structure tips.