SEO for Coaches Who Hate Tech: The Easy Way

If the thought of SEO makes you want to close your laptop and walk away, you’re not alone. Many coaches avoid SEO because it sounds complicated, full of jargon, and loaded with techy tasks.

The good news? You don’t need to be a programmer to get results. With the right tools and a few simple steps, you can improve your Google visibility without touching a line of code.

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Myth: SEO Is Only for Techies

SEO sounds technical — “structured data,” “algorithms,” “keywords.” But in practice, it’s just about making it easy for people (and Google) to understand who you are and what you offer.

See Do Coaches Really Need SEO? (Spoiler: Yes!) to understand why ignoring SEO can hold you back.

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Step 1: Use SEO Micro-Helper for Structured Data

Structured data is often the most intimidating part of SEO. Traditionally, it required editing code. But with SEO Micro-Helper, you just fill out a simple form, and the tool generates everything automatically.

For a quick overview, read What Is Structured Data and Why Coaches Should Care.

Want a 5-minute shortcut? See How to Get Your Coaching Website to Appear on Google in 5 Minutes.

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Step 2: Claim Your Google Business Profile

This step takes less than 10 minutes but can boost your visibility almost overnight. Add your details, upload a photo, and start asking for reviews.

For beginners, The Beginner’s Guide to Google My Business for Coaches explains everything.

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Step 3: Write in Your Own Words

You don’t need fancy copywriting skills. Write about what you do in clear, plain language. Google rewards clarity.

If you’re stuck, use How to Optimize Your Coaching Bio for Google Search as a guide.

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Step 4: Focus on Client Problems

Your clients don’t Google “SEO.” They Google their problems. Use those phrases. Examples:

• “How to find career direction after 40”
• “Life coach for confidence Brussels”

See SEO Keywords for Life Coaches: How to Pick the Right Ones for simple keyword research.

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Step 5: Don’t Worry About Perfection

The biggest mistake non-tech coaches make is waiting until everything looks perfect. SEO works even if you start small.

If you’re worried, check 5 SEO Mistakes Every Life Coach Should Avoid so you can steer clear of common pitfalls.

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Related Reads

• The Beginner’s Guide to Google My Business for Coaches
• How to Optimize Your Coaching Bio for Google Search
• SEO Keywords for Life Coaches: How to Pick the Right Ones
• Do Coaches Really Need SEO? (Spoiler: Yes!)

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SEO doesn’t have to feel like learning another language. With the right approach, even coaches who “hate tech” can show up on Google and start getting clients.